A lot of you folks know me as “the Windows Phone guy.” Over a past 5 years I’ve been co-managing a Windows Phone product group upon a goal to have Windows Phone a pleasant as good as successful platform. Recently my pursuit altered to concentration not only upon Windows Phone though additionally upon a user hold of Windows 8 as good as destiny versions of Windows. Today Nick Parker as good as you had a possibility to speak to media as good as analysts from around a universe in attendance Mobile World Congress in Barcelona—we common a little updates about Windows as good as Windows Phone, as good as you voiced a brand brand brand brand brand brand brand brand brand new proviso in a devise to go upon flourishing as good as scaling Windows Phone globally.
Windows Phone: Growth in a final year
Let’s begin with Windows Phone.
We’ve gifted solid enlargement in brand brand brand brand brand brand brand brand new years due to a “highly personal” proceed to a smartphone hold as good as a extraordinary inclination we’ve seen from a hardware partners HTC, Huawei, Nokia as good as Samsung. Together we’ve no longer soft a mark between a tip 3 handling systems as good as distinguished a little considerable milestones:
- Recognized as a fastest flourishing OS with 91% year-over-year enlargement in 2013 (IDC, Feb 2014)
- More than 10% share opposite Europe—which is some-more than stand in compared with final year. (Kantar Worldpanel ComTech, Jan 2014)
- Most vicious to me, we’ve seen tall patron compensation data—a actuality which even a competitors have acknowledged!
- Reached vicious mass in a Windows Phone Store (now over 240,000 apps) as good as have been still flourishing – quick – with an normal of 500 apps combined any day. We’ve had pass additions such as Instagram, Vine, Waze as good as Mint—and today, you voiced Facebook Messenger will be accessible in a entrance weeks.
This past year was generally bustling as you delivered 3 updates to a Windows Phone platform—we one after another office office office building a height out for scale (via brand brand brand brand brand brand brand brand brand new chipsets, brand brand brand brand brand brand brand brand brand new carrier/country support, as good as some-more shade sizes) as good as you enabled a little good scenarios for commercial operation (e.g. a Nokia Lumia 41 MP camera as good as modernized camera features).
New Windows Phone Hardware Partners
Broadly speaking, a partners altogether have been a engine of enlargement for Windows. In further to a good partners HTC, Huawei, Nokia as good as Samsung, currently in Barcelona you voiced we’re right away operative with nine brand brand brand brand brand brand brand brand brand new Windows Phone partners, including: Foxconn, Gionee, JSR, Karbonn, Lava (Xolo), Lenovo,LG, Longcheer as good as ZTE. Collectively, Windows Phone partners have up an considerable 56 percent of a tellurian smartphone market, according to IDC.
This is sparkling headlines for phone buyers around a world. With 7 of a tip 10 tellurian OEMs—in further to a little of a heading brands in China, India as good as Taiwan— right away collaborating with Windows Phone, you can pattern to see an implausible brand brand brand brand brand brand brand brand brand new operation of inclination opposite shade sizes as good as cost points. And of march we’re committed to delivering this device farrago though compromising a consistent, designed-around-you Windows Phone hold a users have grown to love.
Some of these partners have been names which competence not be informed to you, though they’re heading a tellurian enlargement in a smartphone category. They pierce rival products to marketplace given of their hold of a internal markets, channels as good as consumers. They have been vicious partners which will assistance enlarge accessibility of Windows Phones to brand brand brand brand brand brand brand brand brand new as good as rising markets.
New Windows Phone Hardware Support
Getting a wider operation of device builders to emanate Windows Phones compulsory us to capacitate even some-more hardware coherence as good as to have a engineering routine of office office office building a Windows Phone even easier. Thus you additionally announced:
- We have been adding await for Qualcomm Snapdragon 200 as good as 400 array chipsets, with options which await all vital mobile technologies, including LTE (TDD/FDD), HSPA+, EVDO as good as TD-SCMA. We will additionally await soft keys as good as dual SIM where a partners wish it for their devices. One good good of these additions is which most hardware vendors will be equates to to have use of a same hardware for both Android as good as Windows Phone devices.
- To streamline a routine of office office office building a Windows Phone device, today you launched a Windows Hardware Partner Portal so which all a hardware partners will have approach entrance to a collection as good as calm indispensable to set up as good as marketplace their Windows Phone inclination good as good as cost-effectively.
We additionally have been operative closely with Qualcomm Technologies, Inc. to assistance manufacturers anywhere in a universe fast as good as simply enlarge their portfolio by building Windows Phone inclination by the well-established Qualcomm Reference Design (QRD) program. Making it simpler for manufacturers to take worth of anxiety pattern options is an vicious step for Windows Phone. ABI Research records a vital smartphone attention change towards anxiety designs given they speed time to market, as good as estimates which some-more than 400 million anxiety pattern smartphones will be shipped in 2014.
Evolving Windows 8
As partial of my “new job,” you talked as good about Windows upon tablets as good as PCs, as good as what to pattern from us in a nearby future.
We have been committed to creation Windows a most appropriate place for a partners to set up good devices. Today which equates to opposite shade sizes, submit methods, connectivity needs, as good as use scenarios. Above all, you wish which hold to feel healthy for a customers. We wish it to be informed as good as tailored to a device. We wish your things to be there no have a difference where you are, ready for whatever you need, as good as you wish it to run beautifully upon hardware done by partners around a world.
With Windows 8, there’s no disbelief which you done a large gamble as good as took a initial step toward which future. We gamble upon hold as good as upon mobility in a large way, as good as enclosed a uninformed take upon what a touch-based interface could be for customers. We hold deeply in this citation as good as a destiny will go upon to set up upon Windows 8.
We shipped Windows 8.1 in underneath a year in reply to patron as good as partner feedback, as good as we’ll go upon to labour as good as urge Windows to broach a prolific as good as pleasant hold for all users upon all devices. And, you’ll see us go upon upon a some-more fast recover intonation where you broach ongoing worth to all your Windows devices.
Over a subsequent couple of months, we’ll go upon to broach creation as good as course with an refurbish to Windows 8.1, entrance this spring. We’re generally vehement about multiform things you wish to preview with you here.
- We’ll capacitate a partners to build reduce cost hardware for a good Windows hold during rarely rival cost points.
- We have been creation improvements to a user interface which will of course overpass hold as good as desktop, generally for a rodent as good as set of keys users. We have a series of targeted UI improvements which keep a rarely gratifying hold hold intact, though which make a UI some-more informed as good as some-more available for users with mouse/keyboard. Don’t worry, you still LOVE as good as BELIEVE IN touch… though you’ll similar to how most some-more well-spoken as good as available these changes have rodent as good as set of keys use!
- We have been enhancing await for craving customers around a couple of tweaks, quite together with facilities which severely urge IE8 harmony in Internet Explorer 11, which is generally vicious for web-based line of commercial operation applications. Additionally, we’re fluctuating mobile device government capabilities as good as creation deployment easier.
More headlines still to come
Speaking of a craving customers, you have been additionally tough during work upon delivering a constrained brand brand brand brand brand brand brand brand brand new refurbish for Windows Phone which will supplement pass facilities for consumers, as good as a large investment in craving patron capabilities, together with VPN, S/MIME support, craving Wi-Fi, lengthened mobile device government as good as obligation management. Along with a horde of good developer as good as consumer value, you pattern to broach this to commercial operation this open with brand brand brand brand brand brand brand brand brand new phones following as you pierce in to summer.
2013 was an sparkling as good as bustling year chock full of large changes in a attention as good as during Microsoft. I’m unequivocally vehement about saying what a brand brand brand brand brand brand brand brand brand new as good as prohibited technologies have been as Mobile World Congress opens tomorrow, as good as even some-more vehement about a work we’ll be equates to to broach for customers, partners as good as developers over a subsequent multiform months. Stay tuned!