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Hello,

Here have been a many noticed adCenter API topics upon MSDN for Jun 2009.

Microsoft adCenter API Version 5.1 (Start migrating to V6 as well as make use of Microsoft adCenter API Version 6 instead !).
Microsoft adCenter API Programming Reference
Microsoft adCenter Campaign Management API Reference
Microsoft adCenter API Release Notes 
What's New in a SDK for Microsoft adCenter API
Microsoft adCenter Reporting API Reference
Campaign Management Data Objects
Campaign Management Service Operations
Developing with a Microsoft adCenter API
United States

Thank you.

Walter Poupore
Developer Content Manager
Microsoft

This is a second in a array of blog posts focusing upon Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in^Beta for Excel), coinciding with a launch of Microsoft Advertising Intelligence in a UK. Last week you lonesome a Keyword Extraction as good as Keyword Suggestion tools; this week you will be seeking during a Keyword Research tools. The Keyword Research collection yield present trade as good as demographic interpretation for your comparison keywords.

Traffic

The Traffic apparatus is apart in to dual apart collection - Traffic by Month as good as Traffic by Day. (Note that in a U.S. you can additionally perspective Content Impressions by Month; Content collection will be lonesome in a apart post.)

What do they do?

The Traffic collection yield monthly as good as every day trade volumes for any keywords that you select. The Traffic by Month apparatus provides chronological interpretation as good as forecasts monthly question counts, as good as a Traffic by Day apparatus provides every day question counts for since keywords.

By simply highlighting keywords in an Excel worksheet as good as clicking a Traffic by Month or Traffic by Day button, a apparatus will yield you with trade volumes for any of those time periods.

Example of Traffic by Month results 

Using a Options symbol as good as a Tool Settings tab, you can tailor a inform to uncover a interpretation you need. The Traffic by Month apparatus can inform interpretation from up to twenty-four months behind as good as foresee up to twelve months ahead. You additionally have a choice of selecting a law date operation for your report. And, to arrangement a formula in a graph, parasite a Display Graph check box in a Options dialog box.

The Traffic by Day apparatus can additionally be customised in a Options dialog box. You can embrace interpretation from up to 60 days behind as good as foresee up to 7 days, as good as carrying a choice of a law date range.

Example of Traffic by Day results

Demographic

What do they do?

The Age Group as good as Gender apparatus provides age as good as gender inform for keywords for a since time period, as good as a Search-User Location apparatus provides interpretation upon comparison UK countries or tip cities for your comparison keywords.

Age Group as good as Gender

By selecting keywords in an Excel worksheet as good as attack a Age Group as good as Gender button, you will embrace an age as good as gender apart for any of your keywords as above.

The age apart in a inform is a same apart used in adCenter for incremental targeting. Findings from Microsoft Advertising Intelligence can be used to set incremental bids upon your account. Currently you can embrace age as good as gender interpretation for a final month, e.g. in a upon tip of e.g. you competence wish to enlarge bids by 10% for 35-49 as good as 50-64 year olds for a tenure 'cruises'.

For some-more inform upon demographic targeting in adCenter, check out adCenter Help.

Search-User Location

By selecting keywords in an Excel worksheet as good as attack a Search-User Location button, you can get inform upon a commission of searches for tip cities in a UK or for England, Wales, Northern Ireland as good as Scotland.

How you can make make use of of these tools?

Traffic Proposals

• The Traffic by Month as good as Traffic by Day collection have been preferred to make make use of of for keyword trade proposals

Keyword Prioritisation

• The trade collection can be used to brand a tall volume conditions as good as thus a conditions to concentration upon in your comment
• Tailor your keyword lists from alternative ad platforms to adCenter
• Use a trade collection to see that conditions in accounts you have with alternative engines will expostulate trade by adCenter

Seasonality

• Use a trade collection to heed anniversary patterns year upon year, as good as examination how conditions perform year upon year i.e. see how a keyword flowers achieved upon Valentine's Day 2008 vs. 2009

Targeting

• The demographic collection assistance you to brand your assembly as good as their location, as good as helps you to aim them regulating incremental targeting by adCenter

In a subsequent blog you will be seeking during a Pricing – Keyword Monetization feature, that provides present trade as good as price interpretation for your comparison keywords. 

For some-more inform upon a Microsoft Advertising Intelligence or to download a apparatus revisit a U.K. www.letsearchmakeyousmarter.com page or a U.S. Microsoft Advertising Intelligence page. And take a demeanour during a tutorial videos as well.

Thursday Jun 24^th was a large headlines day: sum about Governor Mark Sanford’s admission upon Wednesday about his relationship in Argentina one after another to break, you schooled of Farah Fawcett’s death, as good as afterwards after TMZ pennyless a headlines of Michael Jackson’s death. By many reports, Bing did not broach a many suitable knowledge for a business shortly after TMZ posted a headlines upon their blog. As Search Engine Journal forked out, you had a story though it was dark during a bottom of a categorical page as good as even deeper in a xRank result.

We know which business have been branch to poke when a large story breaks: in all you get some-more feedback as good as see some-more rendezvous from consumers for bigger headlines stories, so you compensate courtesy to what you can sense from these events.  In a box of Michael Jackson’s genocide there was a thespian climb upon Thursday for queries upon his name as good as for sum about his death, as good as spikes for a source credited with violation a story (TMZ.com), his career, as good as his many important pierce (the Moonwalk). The following day clever seductiveness one after another as good as there were brand new spikes in question volume for names of his friends as good as family members as good as for his videos, images, as good as songs.

Interestingly, upon Sunday, a queries for his friends as good as family reached roughly a same volume as his name driven by seductiveness in Lisa Marie Presley’s MySpace post about her thoughts upon his death. By a way, a many searched for strain – by a nation mile as my father used to day – was Thriller.

While you do wish to reply to large events appropriately, a ubiquitous order is not to meddle with a normal algorithmic operation as good as to have use of what you sense to urge destiny releases. The usually difference is for vital headlines events where you see surprising wake up as good as a formula have been obviously not being ranked in a applicable way.  In these cases, you can reply some-more fast to how you perform a ranking. This was a box when Michael Jackson died, as good as you fast rolled out what you call a “news go big” knowledge to have certain you were upon condition which suitable coverage for this poignant as good as unhappy event.

So what did you sense as good as what will you do? Our interpretation discuss it us which when people do queries upon entertainers, they have been many mostly meddlesome in saying images. However in a box of violation headlines such as this, you will concentration upon ensuring which a total knowledge fast accommodates a swell in customers’ interest. We will additionally consider about what people will be acid for in a days following a headlines as good as be certain you have a right calm as good as algorithms to assistance people find this associated information. Based upon customers’ feedback, it seems delivering a right knowledge as a story is violation is a area where you need to urge a most, so we’re upon it! We will keep creation adjustments as good as improvements to a algorithms to get it right when large stories break. We conclude all your feedback, as always.

Jacquelyn Krones, Senior Product Planner, Bing News

There has been most contention of real-time poke as good as a reward upon immediacy of interpretation which has been combined essentially by Twitter. We’ve been examination this materialisation with good interest, as good as listening delicately to what consumers unequivocally wish in this space. Today we’re phenomenon an primary incursion in to integrating some-more genuine time interpretation in to a poke results, starting with a little of a some-more distinguished as good as inclusive Twitterers from a accumulation of spheres. This includes Tweets from folks from a own poke record as good as commercial operation globe similar to Danny Sullivan or Kara Swisher as good as those from spheres of some-more ubiquitous consumer interest similar to Al Gore or Ryan Seacrest.

Starting after today, when you poke for these folks names in organisation with Twitter, you’ll see their ultimate Tweets come up in genuine time upon Bing’s poke results. For example, if you sort “Kara Swisher Twitter” or “Kara Swisher Tweets” or even “@karaswisher” as your poke query, you’ll see something similar to a below. (Note this underline will be rolling out progressively over a march of a subsequent couple of hours so you might not see it right away.)

The answer will embody which person’s ultimate Tweets, along with an easy couple to “See some-more tweets” from which individual.

We’re not indexing all of Twitter during this time… only a tiny set of distinguished as good as inclusive Twitterers to start. We picked a couple of thousand people to start, formed essentially upon their supporter equate as good as volume of tweets. We consider this is an engaging initial step toward regulating Twitter’s open API to aspect Tweets in people search. We’d adore to listen to your feedback as you consider by destiny possibilities in genuine time search.

And whilst you might not be famous, you have been prolific, so don’t dont think about to follow us upon Twitter for all a ultimate headlines from Bing!

Sean Suchter, General Manager, Search Technology Center, Silicon Valley

We go upon to listen to which a single a a a single preferred facilities of Bing is a abounding as good as interactive any day design which appears upon a Bing homepage. In fact, a single of a questions we get asked a many is either people can contention their own pictures. And right away we can contend yes! We’ve launched a initial ever print acquiescence competition upon Facebook. The thesis is “summer travel,” as good as a leader will have his or her print displayed upon a Bing homepage upon Monday, Aug 3^rd. To find out some-more about a competition together with print guidelines, manners as good as a schedule, revisit a Bing print competition upon Facebook. 

Ever longed for to know some-more about a pictures?

The images have been comparison from a accumulation of protected photos with a idea of moving a clarity of scrutiny as good as pleasure whilst piquing your seductiveness to sense more. Once a images have been comparison we emanate hotspots similar to a a single we see here:

Hotspots have been similar to practical Easter eggs. If we float your rodent over a image, you’ll find 4 of them any day. Each gives we a possibility to find out some-more about a theme of a design for which day. Our idea in formulating hotspots is to beam we toward engaging sum about a design such as who, what, when, where as good as why. Sometimes you’ll even see a hotspot heading we to what we cruise to be something dumb about or associated to a image.

Want only a facts?

If we only wish to know where a design was taken, we can rodent over a copyright pitch in a bottom right dilemma to see a discerning heading about a image, as good as a photographer’s name as good as agency.

Did we skip one?

If we longed for a prior day’s design (or only wish to see it again) click a arrows to corkscrew by a past 7 days of homepage images. You can correlate with any page only as we could when it creatively appeared. (You need to have Silverlight installed.)

What about a rest of a world?

With Bing, a general markets additionally get a abounding design chronicle of a homepage. And starting subsequent month, a series of those markets (including Australia, Canada, China, Japan, as good as a UK) will proceed customizing a images to fit their singular audience, as good as adding their own hotspots.

We have been seeking brazen to saying all a good submissions! As always, keep a feedback entrance as good as do not dont think about to rate as good as share your a a single preferred Bing homepage images with your friends upon Facebook with a print pity app.  Follow this link to try it out. 

Stephanie Horstmanshof, Bing paper lead

If we don’t outlay all day staring during airfares as well as road house rates, we competence not know how most they fluctuate. The same outing can change by hundreds of dollars from day to day. That can have it tough to know either you’re removing a good understanding or not. Luckily, you’ve got Bing Travel’s deal-finding pick up to assistance we out. We can assistance we find good deals upon airfare as well as discuss it we when’s a right time to buy. We can assistance we find good deals upon hotels as well as figure out which road house to book. We can even assistance we confirm where to go!

Now, a little people consider we have so most deal-finding pick up which it can be tough to know where to begin. That’s since I’m here to indicate we in a right direction. In a entrance weeks, I’ll travel we by how to have use of a super-powerful Flexible Travel pick up as well as a Price Predictor as well as Hotel Rate Indicator pick up which assistance we have improved decisions about when to book your airfare or road house room.

But right now, let’s speak deals.

Air deals

If you’re seeking for a poor flight, a good place to begin is a airline sheet deals page.

This page shows we a tip moody deals, jot down low prices, last-minute deals as well as more, all formed upon research of a billions of airfares we’ve picked up over a past multiform years.

The default page shows deals to as well as from all a cities we track. But you’re substantially some-more meddlesome in deals from your hometown. So, to slight a options, enhance “deals from start cities” during a tip right:

Since we live in Seattle, I’ll click a couple for a Seattle page:

That airfare to San Diego seems good; we could revisit my friends Ted as well as Erin. But dual days doesn’t receptive to advice similar to prolonged sufficient for this trip. Let me click upon “View some-more dates” to see if there have been any lapse dates with an similarly good price.

I can see there’s a Wednesday lapse which would be most improved for me. we click upon it, afterwards upon “find flights.”

There’s my deal! And a Price Predictor says “Buy.” So we should substantially discuss it Ted as well as Erin to transparent a little space upon their couch.

“That’s good for you, Joel,” you’re thinking, “but we don’t know Ted as well as Erin, as well as they’re substantially not starting to let a foreigner stay upon their couch.” That’s since Bing Travel additionally offers a apparatus which helps we establish either a road house is a understanding … or not a deal.

Hotel deals

When seeking for road house deals, you’ll need to do a poke first. we altered my channel behind to a Thursday-Saturday trip, since we wouldn’t stay as prolonged in San Diego if we weren’t upon vacation friends.

I’m a 4-star-hotel kind of guy, so we click upon a 4-star filter upon a left.

And it so happens which we have a pick up of Starwood points we wouldn’t thoughts adding to.

The Rate Indicator says there’s a “DEAL” during a Sheraton. Let’s click upon which as well as see a details:

It looks similar to a week end rate is 25% next a standard cost I’d compensate to stay during this hotel. Sounds awesome. (If you’re wondering about which large nauseous red club in late July, that’s Comic-Con weekend. The red tone indicates which a rate for those days is not a deal, yet we substantially could have figured which out upon your own.)

Those have been a basics. Now go find your own deals as well as let me know if we find any well-developed ones.

Joel Grus, Fareologist, Bing Travel

I’m gratified to have known which adCenter and a Atlas Media Console have perceived accreditation from a Media Rating Council (MRC), indicating a correspondence with a Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines as well as a MRC’s Minimum Standards for Media Rating Research.

This is a initial year for click dimensions standards accreditation, as well as Microsoft is a single of a industry’s initial companies to embrace this endorsement. The accreditation of adCenter as well as a Atlas Media Console demonstrates Microsoft’s loyalty to adhering to IAB attention customary ad dimensions practices. Our correspondence with these standards helps to safeguard which advertisers don’t get charged for shabby or fake clicks.

The Atlas Media Console is a apartment of collection which enables agencies as well as advertisers to control all facets of digital selling from media buys as well as beautiful choice to debate execution as well as analytics. Atlas Media Console has additionally achieved MRC accreditation of impressions for a fourth year running.

“MRC accreditation is incredibly critical to Microsoft Advertising, on condition which declaration to a online promotion village which you have been utterly aligning with IAB’s standards for clicks,” pronounced Robin Domeniconi, clamp president, US Advertising, Publishing & Marketing.  “This is serve proof of a loyalty to being a vital partner by mending transparency, correctness as well as trustworthiness as it relates to click peculiarity as well as measurement.  We wish a advertisers to be means to have sensitive decisions about their campaigns.”

George Ivie, CEO as well as Executive Director of a MRC said, “Microsoft continues to be a personality in looking correspondence with Industry standards as well as has again demonstrated this with MRC Accreditation of a click measurements of adCenter as well as a Atlas Media Console applications.  These applications were subjected to severe MRC review as well as a analysis of a review cabinet as well as have been in correspondence with both a MRC Standards as well as a IAB Click Measurement Guidelines.  We extol this bid as well as a clarity as well as declaration which Microsoft’s joining has brought to a Industry.”

Back during MIX09 in March, we talked about a work with Careerbuilder.com, as well as currently we have been gratified to inform which at the annual Society for Human Resource Management Conference, Careerbuilder.com voiced a accessibility of Applicant Explorer, a brand new focus built upon a Bing API which helps recruiters find competent possibilities in a fragment of a time it once took. Rather than manually classification by person submitting application resumes as well as afterwards acid a web for one some-more report to fill out a claimant profile, Applicant Explorer uses a Bing API to addition CareerBuilder’s resume database with online formula from open sites together with amicable networking sites, blogs, corporate websites as well as forums.

CareerBuilder comparison a Bing API since it enabled a association to assistance recruiters customize their poke criteria as well as boldly differentiate by vast amounts of interpretation quickly, on condition which a some-more finish design of an applicant. The finish outcome is good headlines for recruiters: hundreds of interpretation sources during their fingertips as well as a capability to do consummate comparisons some-more fast as well as easily. Click here for a video general outlook of Applicant Explorer or to review a press release here.

If we haven’t checked it out yet, we wish to have certain we know which a Bing API is free, with total queries, as prolonged as we encounter a Terms of Use.

We inspire we to make use of a forums as well as a newly introduced Bing Toolbox to entrance collection as well as resources, as well as don’t dont think about to yield your feedback to assistance us keep improving. We demeanour brazen to conference from we as well as saying what you’re you do with Bing!

Cheers,

Angus Norton, Senior Director, Bing

The Microsoft adCenter API Version 5.1 as well as Version 6 Production environments have been now experiencing time out issues. We have been operative diligently to finalise a emanate as well as random outage.

Your ads have been still running. However, calls to adCenter API Version 5.1 as well as Version 6 methods have been not executing.

We swallow ones pride for any nuisance this competence means as well as conclude your calm as you work to finalise this issue.

Video: And it's goodbye from Cannes

We’ll have a full hang up for we subsequent week!

Hope we enjoyed a coverage…..

Cheers

Mel