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INVALID CLICKS AND ACTIVITY

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Invalid Clicks:  These have been clicks you confirm not to assign Microsoft adCenter advertisers, given they might secretly expostulate up publishing house income as well as advertiser price and/or yield no worth to the advertiser. Examples of shabby clicks have been the second click of the double-click, the publishing house clicking upon his/her own ads, programmed clicking tools, false

software or the publishing house enlivening clicks upon his/her ads.

Questionable Traffic:  This is the subset of shabby clicks which have been constructed with the approach role or pushing up publishing house income as well as advertiser cost.  Examples of these include:

 

· Automated clicking or sense tools, robots, or alternative false software.

Publishers clicking or enlivening family members click upon his/her own ads.

 

· Third-party programs with user incentives, such as paid-to-click services as well as click-exchanges.

Here have been the couple of elementary manners to assistance keep your comment in great standing:

· Don't click upon your own Microsoft ads or ask others to click upon your ads.

· Don't occupy pop-up prompts or involuntary program installations.

· Promote Trustworthy Computing.

 

· Be wakeful of how your site is promoted.

 

 

Return to pubCenter Community Support Center

Microsoft AdCenter April 28th 2009

INVALID CLICKS AND ACTIVITY

No Comments »


Invalid Clicks:  These have been clicks you confirm not to assign Microsoft adCenter advertisers, given they might secretly expostulate up publishing house income as well as advertiser price and/or yield no worth to the advertiser. Examples of shabby clicks have been the second click of the double-click, the publishing house clicking upon his/her own ads, programmed clicking tools, false

software or the publishing house enlivening clicks upon his/her ads.

Questionable Traffic:  This is the subset of shabby clicks which have been constructed with the approach role or pushing up publishing house income as well as advertiser cost.  Examples of these include:

 

· Automated clicking or sense tools, robots, or alternative false software.

Publishers clicking or enlivening family members click upon his/her own ads.

 

· Third-party programs with user incentives, such as paid-to-click services as well as click-exchanges.

Here have been the couple of elementary manners to assistance keep your comment in great standing:

· Don't click upon your own Microsoft ads or ask others to click upon your ads.

· Don't occupy pop-up prompts or involuntary program installations.

· Promote Trustworthy Computing.

 

· Be wakeful of how your site is promoted.

 

 

Return to pubCenter Community Support Center

Microsoft AdCenter April 28th 2009

ALL SYSTEMS GO IN THE CLUBHOUSE

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We’ve got all a tiny glitches bound in a Clubhouse now, so all perspective counts should be updating correctly, all links should be operative properly, as well as no posts should be duplicating.  Please let me know if you see any serve problems.

Thanks your unresolved in there as you bound these things.

- Marcus, Windows Community Manager

Windows Community Clubhouse April 28th 2009

DUPLICATE POSTS IN THE CLUBHOUSE

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We’ve dynamic which a new shift to a approach Windows Live Spaces is generating RSS feeds is causing posts from a little Clubhouse part of blogs to transcribe inside a Clubhouse site.  We’re operative upon a repair for this as well as have been starting to at a moment stop aggregating posts in a Clubhouse to any forestall serve duplication.

Thanks for your calm as you work by these issues!

- Marcus, Windows Community Manager

Windows Community Clubhouse April 28th 2009

EXPERIENCING A FEW MINOR CLUBHOUSE PROBLEMS

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The refurbish we rolled out final week to a Clubhouse Site seems to have caused a couple of neglected side effects.  Some post perspective counts aren’t updating correctly, we’re saying a little posts duplicating, as well as we’re additionally saying a couple of links not operative properly.  We’re operative tough to get these bound as well as will let we know as shortly as things have been behind to normal.  Thank we for your calm in a meant time.

- Marcus, Windows Community Manager

Windows Community Clubhouse April 27th 2009

TOP 5 REASONS FOR MICROSOFT ADCENTER EDITORIAL DISAPPROVALS

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As a Search Media Strategist, we mostly embrace queries from advertisers about a prominence of their ads. If your ads aren’t showing, it could be due to a series of reasons though a initial pier of call is regularly to check in adCenter or adCenter Desktop to see if a ad or keyword has been disapproved. More mostly than not, this will be a reason your ad is not being displayed.

I’ve gathered a tip 5 reasons for paper disapprovals we’ve seen in a UK marketplace over a past couple of months, with tips as well as recommendation upon how to equivocate disapprovals. Most of these will request to alternative markets as well though do check your internal paper discipline for serve information. We wish to safeguard which your ads have been noticed by as many searchers as probable as well as hopefully, this will assistance we to grasp that!

1. Landing Page Not Relevant

There have been many reasons because an ad could be disapproved for ‘Landing Page Not Relevant’. To safeguard your ads have been authorized by a paper corroboration systems, we suggest that:

  • The landing page should be rarely applicable to a keyword. For example, a end URL for a keyword ‘hotels in paris’ should be a page with a preference of hotels in Paris as well as not simply a transport site homepage (this additionally lends for a many improved user experience, assisting them to get to a calm they’re seeking for, faster). Try deep-linking your URLs.
  • The ad contingency logically conform with a alighting page. Let’s contend you’re acid for a sold code of make-up. The end URL should finalise to an online dialect store, for example, as well as not a grassed area apparatus website.
  • Your page might be a redirect though greatfully safeguard which a last alighting page calm is applicable to your ad. If a calm is not relevant, it could check a capitulation routine as well as consequently, a time for your ad to display.

2. Trademarked Content

Having a unequivocally clever code inside of your campaigns can be a single of a many in effect ways to expostulate peculiarity trade to your site. As an advertiser, we should equivocate behest upon keywords, or regulating in ads, difference which would transgress upon a heading of others, alternative than in these circumstances:

  • Reseller/Affiliate: your website sells accurate products or services which have been distributed underneath a trademark,
  • Information site: a categorical role of your site is to yield report about products or services represented by a trademark, as well as we do not sell a product or make make make use of of of which competes with those represented by a trademark.
  • Dictionary conditions which have been trademarks: we have been obviously regulating a ordinary, compendium make make make use of of of of a term, as well as your site does not sell a product or make make make use of of of which competes with a owners of a trademark, for example, ‘Flash’, a program, would be means to bid upon ‘Flash’, notwithstanding a code additionally being a obvious domicile cleaning product.

3. Incorrect Grammar

When we demeanour during a sorts of ads which unequivocally expostulate clicks, a best-performers have been regularly punchy & well-written. When constructing your ad, it’s great make make use of of to keep a following beliefs in thoughts to equivocate carrying them declined for something as elementary as grammar:

  • Try not to go overboard with punctuation. Be clever not to make make make use of of of extreme call for assistance points, or repeat/use nonessential punctuation, black or characters.
  • Ads should be created regulating scold grammar, with a make make make use of of of of numbers, letters as well as black reflected as in normal speech.
  • One which can be simply forgotten…always run a spelling & abbreviation check prior to uploading!

 

For a finish list of symbols, we can revisit a Microsoft Advertising site. And remember, grammatical disapprovals have been a easiest to correct…simply rectify your ad as well as re-upload!

4. Excessive Capitalisation

We know it’s easy to get carried divided when essay ads for your illusory products & services! To equivocate carrying your keywords disapproved for extreme capitalisation, here have been a couple of things to bear in mind:

  • Unless referring to bona fide acronyms or purebred trademarks, equivocate capitalising complete words.
  • Capitalise correct nouns as we routinely would, for example; ‘Flights to Rome for £100 with BA’.
  • Random or extreme capitalization inside of difference is not allowed, for example; Find gReat dEals oN SofTware.

5. Disallowed Content

In sequence to imitate with UK legislation as well as to emanate a certain knowledge for a poke community, we exercise difficult policies around content. Amongst others, a following sorts of keywords have been now disallowed underneath a calm guidelines:

  • Illegal Content: advertising, promoting, or facilitating bootleg wake up is not authorised upon adCenter. Illegal wake up is tangible as: an action which violates a inhabitant or general law. Unacceptable calm is calm which Microsoft deems inapt to concede for advertising. This might embody areas where legality is misleading or where Microsoft chooses not to be compared with a promotion of such activity. The list of such areas might be updated frequently.
  • Hate Speech & Profanity: advertising which facilitates or promotes hatred speech, either destined during an particular or a group, will not be accepted, as well as websites containing scurrilous denunciation cannot be approved.
  • Pharmacy & Prescription-Only Medicines: Over a Counter Medications (OTC) have been permitted, supposing no products with a sequence of POM (Prescription Only Medicine) have been advertised or accessible for sale by a website being advertised.

 

This is only a image of a condemnation reasons we’ve seen not long ago as well as by apropos some-more informed with a paper policies, we can assistance equivocate disapprovals in a future. Extensive paper process can be found here: http://advertising.microsoft.com/microsoft-adcenter/faqs/editorial-guidelines.

If we come opposite any disapprovals in your account, we should rectify as well as re-upload these ads or keywords. If they sojourn disapproved, greatfully get in hold with your await hit as well as they will be happy to interest them for you. You can additionally leave your questions or comments upon a adCenter Forum.

Thanks Sonia!

PS: If we haven’t finished so already, turn a crony of ours upon Facebook or follow us upon Twitter to keep up with a ultimate Microsoft Advertising news, tips as well as tricks.

Microsoft AdCenter April 27th 2009

TOP 5 REASONS FOR MICROSOFT ADCENTER EDITORIAL DISAPPROVALS

No Comments »

As a Search Media Strategist, we mostly embrace queries from advertisers about a prominence of their ads. If your ads aren’t showing, it could be due to a series of reasons though a initial pier of call is regularly to check in adCenter or adCenter Desktop to see if a ad or keyword has been disapproved. More mostly than not, this will be a reason your ad is not being displayed.

I’ve gathered a tip 5 reasons for paper disapprovals we’ve seen in a UK marketplace over a past couple of months, with tips as well as recommendation upon how to equivocate disapprovals. Most of these will request to alternative markets as well though do check your internal paper discipline for serve information. We wish to safeguard which your ads have been noticed by as many searchers as probable as well as hopefully, this will assistance we to grasp that!

1. Landing Page Not Relevant

There have been many reasons because an ad could be disapproved for ‘Landing Page Not Relevant’. To safeguard your ads have been authorized by a paper corroboration systems, we suggest that:

  • The landing page should be rarely applicable to a keyword. For example, a end URL for a keyword ‘hotels in paris’ should be a page with a preference of hotels in Paris as well as not simply a transport site homepage (this additionally lends for a many improved user experience, assisting them to get to a calm they’re seeking for, faster). Try deep-linking your URLs.
  • The ad contingency logically conform with a alighting page. Let’s contend you’re acid for a sold code of make-up. The end URL should finalise to an online dialect store, for example, as well as not a grassed area apparatus website.
  • Your page might be a redirect though greatfully safeguard which a last alighting page calm is applicable to your ad. If a calm is not relevant, it could check a capitulation routine as well as consequently, a time for your ad to display.

2. Trademarked Content

Having a unequivocally clever code inside of your campaigns can be a single of a many in effect ways to expostulate peculiarity trade to your site. As an advertiser, we should equivocate behest upon keywords, or regulating in ads, difference which would transgress upon a heading of others, alternative than in these circumstances:

  • Reseller/Affiliate: your website sells accurate products or services which have been distributed underneath a trademark,
  • Information site: a categorical role of your site is to yield report about products or services represented by a trademark, as well as we do not sell a product or make make make use of of of which competes with those represented by a trademark.
  • Dictionary conditions which have been trademarks: we have been obviously regulating a ordinary, compendium make make make use of of of of a term, as well as your site does not sell a product or make make make use of of of which competes with a owners of a trademark, for example, ‘Flash’, a program, would be means to bid upon ‘Flash’, notwithstanding a code additionally being a obvious domicile cleaning product.

3. Incorrect Grammar

When we demeanour during a sorts of ads which unequivocally expostulate clicks, a best-performers have been regularly punchy & well-written. When constructing your ad, it’s great make make use of of to keep a following beliefs in thoughts to equivocate carrying them declined for something as elementary as grammar:

  • Try not to go overboard with punctuation. Be clever not to make make make use of of of extreme call for assistance points, or repeat/use nonessential punctuation, black or characters.
  • Ads should be created regulating scold grammar, with a make make make use of of of of numbers, letters as well as black reflected as in normal speech.
  • One which can be simply forgotten…always run a spelling & abbreviation check prior to uploading!

 

For a finish list of symbols, we can revisit a Microsoft Advertising site. And remember, grammatical disapprovals have been a easiest to correct…simply rectify your ad as well as re-upload!

4. Excessive Capitalisation

We know it’s easy to get carried divided when essay ads for your illusory products & services! To equivocate carrying your keywords disapproved for extreme capitalisation, here have been a couple of things to bear in mind:

  • Unless referring to bona fide acronyms or purebred trademarks, equivocate capitalising complete words.
  • Capitalise correct nouns as we routinely would, for example; ‘Flights to Rome for £100 with BA’.
  • Random or extreme capitalization inside of difference is not allowed, for example; Find gReat dEals oN SofTware.

5. Disallowed Content

In sequence to imitate with UK legislation as well as to emanate a certain knowledge for a poke community, we exercise difficult policies around content. Amongst others, a following sorts of keywords have been now disallowed underneath a calm guidelines:

  • Illegal Content: advertising, promoting, or facilitating bootleg wake up is not authorised upon adCenter. Illegal wake up is tangible as: an action which violates a inhabitant or general law. Unacceptable calm is calm which Microsoft deems inapt to concede for advertising. This might embody areas where legality is misleading or where Microsoft chooses not to be compared with a promotion of such activity. The list of such areas might be updated frequently.
  • Hate Speech & Profanity: advertising which facilitates or promotes hatred speech, either destined during an particular or a group, will not be accepted, as well as websites containing scurrilous denunciation cannot be approved.
  • Pharmacy & Prescription-Only Medicines: Over a Counter Medications (OTC) have been permitted, supposing no products with a sequence of POM (Prescription Only Medicine) have been advertised or accessible for sale by a website being advertised.

 

This is only a image of a condemnation reasons we’ve seen not long ago as well as by apropos some-more informed with a paper policies, we can assistance equivocate disapprovals in a future. Extensive paper process can be found here: http://advertising.microsoft.com/microsoft-adcenter/faqs/editorial-guidelines.

If we come opposite any disapprovals in your account, we should rectify as well as re-upload these ads or keywords. If they sojourn disapproved, greatfully get in hold with your await hit as well as they will be happy to interest them for you. You can additionally leave your questions or comments upon a adCenter Forum.

Thanks Sonia!

PS: If we haven’t finished so already, turn a crony of ours upon Facebook or follow us upon Twitter to keep up with a ultimate Microsoft Advertising news, tips as well as tricks.

Microsoft AdCenter April 27th 2009

MICROSOFT ADVERTISING: INSIGHTS PODCAST – 10 MINUTES WITH SEARCH ACCOUNT MANAGERS (PART 2)

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Welcome to Microsoft Advertising: Insights, a central podcast of Microsoft Advertising. Insights covers all things digital advertising, essentially focusing upon poke out of a gate. We'll plead a state of a industry, what's function during a back of a scenes with Microsoft Advertising as well as adCenter, as well as broach utilitarian report which can assistance you with your poke campaigns. This is a final in a array of podcasts you available whilst during a 2009 Search Engine Strategies discussion in New…(read more)

Microsoft AdCenter April 27th 2009

NEW WINDOWS 7 CHALLENGE POSTED

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Windows 7 The Clubhouse site is updated for Windows 7 as well as we’re ready for a brand new Windows 7 challenge.  Please check out a What’s New in Windows 7? plea as well as let a village know what we consider of this ultimate chronicle of Windows. 

If you’re not already a part of of a community, check out http://clubhouse.microsoft.com/join for some-more details.  You’re some-more than acquire to stick on us as well as share your blog posts about Windows topics, trimming from Windows Live to Windows Vista as well as right away to Windows 7!

- Marcus, Windows Community Manager

(April 27, 11:05 AM: Updated to a right Clubhouse Join page link.)

Windows Community Clubhouse April 27th 2009

LIVE SEARCH IS ONLY A PHONE CALL AWAY

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We launched Live Search 411 (1-800-CALL-411 or 1-800-225-5411) in Oct 2007, as well as given afterwards have been rolling out brand new facilities which have helped a users in all kinds of ways. There’s Business Search to find which grill where your friends have been watchful for you. There’s Driving Directions for turn-by-turn directions to beam we there. There have been Sports and Stock Quotes so you’re regularly rebuilt with a remark about a ultimate diversion as well as a Dow. Add Weather reports, Movie showtimes, Cheap Gas prices, as well as Travel resources, as well as you’ll never be but an umbrella, late for a matinee, stranded but fuel, or lost.

Now we’re happy to make known a ultimate further to a 411 family: Traffic powered by INRIX, a heading provider of trade information. If you’re a mobile phone user, we can dial 1-800-CALL-411 as well as ask for Traffic to get real-time trade reports in your closeness or along a route. You can even personalize your knowledge by saving your begin as well as finish points, as well as afterwards subsequent time saying, “Home to work.” In further to conference about trade incidents as well as slowdowns, you’ll get an estimated expostulate time so we can devise accordingly.

The most appropriate partial about Live Search 411 is which we can call as well as poke from any phone as well as ask for what we wish only by observant it (no typing required). Who knew which a time we outlay in a automobile could be so valuable?

Yvonne Chou, Senior Program Manager Lead, Live Search 411

Windows Live Search April 27th 2009