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SAFE SEARCH UPDATE

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You competence have review the post final week where we talked about how Smart Motion Preview as well as SafeSearch work together.

As we mentioned, Microsoft is never finished when it comes to upon condition which collection to assistance customers, either they have been vast enterprises, internal propagandize districts or relatives have certain they can yield the protected acid knowledge when regulating Bing.

We done dual changes which we consider will help.

First, potentially pithy images as well as video calm will right away be entrance from the apart singular domain, explicit.bing.net.  This is invisible to the finish customer, though allows for filtering of which calm by domain which creates it most simpler for business during all levels to retard this calm in any case of what the SafeSearch settings competence be.  This creates it most simpler for filtering program to retard neglected calm if SafeSearch has been incited off.

In addition, we will proceed returning source url report in the question fibre for images as well as video calm so which companies who already make use of this process of filtering will be means to locate pithy calm upon Bing along with all else they have been already restraint for their customers.  An e.g. of such the question fibre is:  

http://ts2.explicit.bing.net/images/thumbnail.aspx?q=974382499649&id=12ae77a7fed979b0502840bedacd2552&url=http%3a%2f%2fwww.explicitsite.com%2fexplicit-picturegoeshere.jpg  

Thank we to everybody who common feedback with us upon this matter, it helped us to fast rise the resolution as well as get it in to production.

Mike Nichols, General Manager, Bing

Windows Live Search June 12th 2009

UPDATE ON SAFESEARCH

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You competence have review the post final week where we talked about how Smart Motion Preview as well as SafeSearch work together.

As we mentioned, Microsoft is never finished when it comes to upon condition which collection to assistance customers, either they have been vast enterprises, internal propagandize districts or relatives have certain they can yield the protected acid knowledge when regulating Bing.

We done dual changes which we consider will help.

First, potentially pithy images as well as video calm will right away be entrance from the apart singular domain, explicit.bing.net. This is invisible to the finish customer, though allows for filtering of which calm by domain which creates it most simpler for business during all levels to retard this calm in any case of what the SafeSearch settings competence be. This creates it most simpler for filtering program to retard neglected calm if SafeSearch has been incited off.

In addition, we will proceed returning source url report in the question fibre for images as well as video calm so which companies who already make use of this process of filtering will be means to locate pithy calm upon Bing along with all else they have been already restraint for their customers. An e.g. of such the question fibre is:

http://ts2.explicit.bing.net/images/thumbnail.aspx?q=974382499649&id=12ae77a7fed979b0502840bedacd2552&url=http%3a%2f%2fwww.explicitsite.com%2fexplicit-picturegoeshere.jpg

Thank we to everybody who common feedback with us upon this matter, it helped us to fast rise the resolution as well as get it in to production.

Mike Nichols

General Manager, Bing

Windows Live Search June 12th 2009

INSTANT TRANSLATION IN BING

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One of a things we’re focused upon with Bing is bringing a answer you’re seeking for to a tip of your poke outcome to save we a time of wading by a sea of blue links. Whether it’s removing a answer to a conversion or checking upon your flight status, present answers get we a report we want, quickly. Today, we’re vehement to make known a newest present answer in Bing, a interpretation present answer. If you’re seeking to stir your friends around a globe, we can right away clean up upon a little usual phrases in assorted languages regulating a translator present answer in Bing.

 

Here is a short demeanour during how it works. Type in a word you’d similar to to interpret as well as to what language. For example: “happy birthday in French.” And voila!

clip_image002

 

Visit a Microsoft Translator group blog to see some-more good examples, together with a interpretation present answer for Spanish vocalization markets. Let us know what alternative poke tasks you’d similar to to see made easy by Bing.

 

 

Theo Vachovsky

 

Instant Answers Product Manager, Bing

Windows Live Search June 11th 2009

BING AND YOUR BROWSER

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Hey folks! Last week we brought we Bing, a world’s initial preference engine, to assistance we have critical decisions faster. To that end, we’d similar to to uncover we how to set Bing as your poke default upon Internet Explorer as well as Firefox browsers, as well as to prominence how Bing can be firmly integrated in to these browsers.

 

 

Internet Explorer 8

 

If we have already commissioned IE8, we can supplement Bing from a add-ons Gallery by clicking here. When we click a symbol Add to Internet Explorer, we will get a following pop-up:

clip_image003

 

Select Make this my default poke provider to set Bing as your IE poke default, afterwards click Add as well as we have been all set to make make make use of of of Bing as your default poke engine!

 

If we have been installing IE8 for a initial time, we have a integrate of options:

(a) If Live Search is already your default poke engine, we will be upgraded automatically to Bing.
(b) If Live Search wasn’t your default setting, click Choose law settings, afterwards name Bing as your default poke engine.

 

Bing integrates with IE8’s ultimate features, together with accelerators, web slices, as well as visible suggestions. For example, begin typing a question in a IE8 poke box as well as Bing will lapse abounding auto-suggestions — together with Instant Answers — such as Weather or Flight Status information, as shown below.

clip_image005 clip_image007

 

To find all Bing facilities for IE8, together with a Weather, Finance, as well as Traffic web slices, as well as Translate, Map, Shop as well as Save accelerators, only click here.

 

 

 

Internet Explorer 7

 

If we have been regulating IE7, click Find More Providers on a drop-down underneath a poke box, afterwards name Bing from a poke beam page. You will get a following dialog:

clip_image010

 

Set Bing as your default poke provider by checking a Make this my default poke provider box.

 

 

Mozilla Firefox

 

Due to renouned direct we combined a Live Search provider for Firefox. With a launch of Bing, we have upgraded a provider. You can implement it here. When we click Add to Firefox and afterwards accept a End User License Agreement, we will see a dialog shown below. Select Start regulating it right away.

clip_image012

 

When we make make make use of of of Bing with Firefox, we additionally get auto-suggestions right in a poke box.

clip_image014

A couple of alternative ways to supplement Bing to your IE or Firefox browser

 

If we check out a cold home page from a Firefox browser as well as we do not have Bing as a poke provider, only click Add Bing to your browser during a tip right of a page as well as follow a instructions.

 

Both IE8 as well as Firefox await poke provider auto-discovery. This equates to that if we do not have Bing
as a poke provider as well as we have been upon vacation MSN.com, we will see a IE8 Search Box arrow radiate clip_image016. Click upon a arrow as well as name Add Search Provider from a drop-down. Then follow a stairs in a IE8 section.

clip_image018

 

 

Bing is additionally accessible upon Chrome, but…

 

There’s a bit of one more work that we have to do to set Bing as your default poke engine with Chrome.

 

Click upon clip_image020 upon a tip right of a Chrome browser, name Options, as well as from a Basics tab, click Manage. The Search Engines window will appear, that lists all your poke default options. Now click a Add button as well as fill in a Add Search Engine window just as shown in this screenshot (Name: Bing; Keyword: bing.com; URL: http://www.bing.com/search?q=%s)

clip_image022

 

 

Click Ok. You’ll go behind to a Search Engines window. Select Bing as well as click Make Default. Click Close to exit as well as begin regulating Bing upon Chrome. (By a way: now Chrome does not suggest question autosuggest from alternative poke providers, so we cannot make make make use of of of this Bing underline in Chrome.)

 

 

Now we know how to set Bing as your default poke provider for IE, Firefox, as well as Chrome. And if installing a Bing toolbar seems similar to as well most work, we can regularly set Bing as your default home page.

 

 

We have been vehement about how Bing will assistance you, as well as we’re regularly meddlesome to listen to what we think.

 

 

Debapriya Ray, Beatrice Oltean, Alessandro Catorcini, Bill Pardi, Bing

Windows Live Search June 10th 2009

INTRODUCING MICROSOFT ADVERTISING INTELLIGENCE

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Today we’re gratified to make known a launch of Microsoft Advertising Intelligence out of beta! Formerly called a adCenter Add-in Beta for Excel, Advertising Intelligence is right away accessible in a US, UK, France, as well as Canada (English interpretation only). This keyword investigate as well as optimization apparatus operates in Microsoft Office Excel 2007 as well as helps we show off selling ROI for your keyword campaigns with: Keyword enlargement Research Pricing KPI interpretation In a U.S. there have been additionally brand new facilities to assistance we create…(read more)

Microsoft AdCenter June 10th 2009

IT’S JUNE AND IT’S ALL ABOUT DADS & GRADS

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image I’m the couple of days at the back of upon this, though acquire to June!

We’ve got the lot programmed in the Windows village this month, together with the little brand brand new challenges together with the special the single about Dads & Grads.  We’re additionally formulation the little brand brand new websites which showcase all of your good village contributions as good as operative to have the Clubhouse an even improved place to share your most appropriate Windows stories as well as how-to tips. 

It’s been extraordinary to see everyone’s posts about Windows 7.  Your imagination as well as believe shows by in each post as well as is unequivocally assisting others assimilate some-more about Windows.

Have the good Jun as well as as always, interjection for being partial of the Windows Community.

- Marcus, Windows Community Manager

2009 CANNES LIONS INTERNATIONAL ADVERTISING FESTIVAL AND LIVING UP TO THE PROMISE OF DIGITAL ADVERTISING

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There is no subject it's been a severe go for a attention newly as well as we've had to uncover mediation during Cannes this year, though we still feel strongly which a IAF as well as a sponsorship move together a tip bent in a attention for an vicious get together during this indicate in Digital Advertising's journey.  we was reminded not long ago of difference from Bill Gates during a starting divided debate final June.  Bill was arrange of creation fun of how politicians as well as commercial operation leaders regularly contend "this is a many vicious time!" or "This choosing is a many vicious in a nation's history!" as well as how which which we all lend towards to put some-more significance on a time or eventuality contra a journey.  we consider those have been great difference to recollect as we conduct to Cannes this year.  Yes, it has been tough, though a Journey for digital is still immature as well as we can as well as will live up to a promise.

Aside from Steve Ballmer creation a outing this year to accept a Media Man of a Year award, I'm seeking brazen to Digital's purpose in this year's events.  From a Forum on Tuesday deliberating today, tomorrow as well as a destiny of Digital, to Steve's convention on Wednesday, I'm concerned to see how a agencies, marketers as well as creatives have been responding to digital.  I've additionally been spending a lot of time in New York (benefit is a little great videos to post with Nick Utton from eTrade as well as David Sable of Wunderman in a really nearby future) as well as I'm vehement to see a general village as well as listen to how a alternative regions of a universe have been abounding as well as adapting.

I have a great happening of operative on Steve's bulletin for a event, operative with him as well as his debate writers on his convention speech, his bulletin of meetings with business as well as partners, as well as assorted demo's highlighting a energy of multi-screen campaigns which aim audiences in ways we positively never could have illusory in a late 80s as a deep grown media chairman during Leo Burnett.  we goal you'll stick on us in Cannes on Tuesday for a Business Forum as well as Wednesday with Steve, as well as listen to about how Microsoft is perplexing to set up an innovative, patron driven, results-oriented digital board which agencies as well as marketers can paint on to move their brands as well as business together in enchanting ways never imagined. And if we can't stick on us in Cannes for a legal holiday – we'll be operative to move a sessions to you. We'll be blogging, tweeting, capturing video, as well as updating a Facebook page – revisit a Cannes Lions 2009 page where we can get an many-sided perspective of a calm once a legal holiday kicks off.

If we have any questions for Steve, let me know in a comments.

Mark

Microsoft AdCenter June 8th 2009

I SCREAM FOR ICE CREAM (AND ENGAGEMENT MAPPING)

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j0422256What is Engagement Mapping?

Imagine which you’re sitting in your grassed area upon the prohibited balmy day celebration of the mass the magazine. You spin the page as well as see an advert for the really tantalizing seeking ice-cream. The air wave hire which you’re listening to blares out an advert for the same solidified treat. You conduct inside to get your suntan unguent as well as switch upon your laptop. There it is again, screaming during we from your homepage. It’s as well much. You pitch upon your flip flops, conduct to the dilemma emporium as well as palm over £1.50 to the assistant in sell for your really own sorbet.

Traditionally, all the credit for your merger would be since to the place where the income altered hands (the dilemma shop) even yet your squeeze was obviously shabby by print, air wave as well as online media.

When it comes to online media, we know which the last click accounts for only 6% of the interactions which the patron creates during their shopping cycle. Advertisers might thus be attributing 100% credit to only 6% of interactions. Thanks to insubordinate suspicion leadership, we right away have the event to break down into parts as well as credit every digital hold indicate as well as bearing in the lead up to the conversion. This, in the (gelato covered) nutshell, is rendezvous mapping!

What have been the Benefits of Engagement Mapping?

1. Engagement mapping allows advertisers to charge worth to all hold points upstream of the conversion, as well as to optimise accordingly. This will capacitate we to prerogative all publishers/creative which have ‘engaged’ with the consumer.

2. Engagement mapping offers we the coherence to enter into your debate stating to your online strategy.

3. Consolidating all of your interpretation as well as stating in the single place around rendezvous mapping can additionally assistance we to have your promotion campaigns some-more fit as well as effective.

How Can You Use Engagement Mapping?

The Atlas Institute (the investigate as well as preparation arm of Microsoft Advertising) can assistance any advertiser wanting to map, break down into parts as well as optimise all of the engagements in their campaign. For some-more information, revisit the engagement mapping website and check out the advertising site if you’d similar to to get in hold or set up rendezvous mapping.

Thanks the lot for celebration of the mass – I’m off to get the ’99!

Libby

Microsoft AdCenter June 8th 2009

BETTER VOICE SEARCH + PHONE = BING 411

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Earlier this week we launched Bing, a brand new preference engine written to assistance we have some-more sensitive decisions.  Today, we’re vehement to share that Bing 411 (1-800-BING-411 or 1-800-246-4411), with voice poke powered by Tellme, has additionally arrived!  More than elementary internal commercial operation search, Bing 411 creates it simpler to get on-the-go information: pushing directions, trade reports, sports scores, batch quotes, continue reports, as well as even report a cheapest place nearby we to buy gas. 

Bing 411 right away takes internal commercial operation poke a step further, assisting we to finish tasks from your phone.  Call Bing 411 to find a business, afterwards bond to it or get an SMS with a couple to a map (which we can additionally send to a friend).  Bing 411 even includes star ratings of businesses formed upon reviews by alternative consumers. You can get traffic-influenced pushing directions, as well as for film theaters,  you can get  show times as well as even buy tickets. 

 

Get a right report to have decisions as well as finish tasks fast, with a single easy phone call (1-800-BING-411).

 

Yvonne Chou, Senior Program Lead, Bing 411

 

Windows Live Search June 5th 2009

SMART MOTION PREVIEW AND SAFESEARCH

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One of the things you beheld in seeking during how business make use of poke is the series of times people clicked the Back symbol in their browser shortly after clicking upon the poke result.  When you dug in to this, you found which people who clicked upon the Back symbol fast mostly did so since they were unhappy with the page they went to.  We call this ‘destination disappointment.’ 


We’ve been focused upon this complaint for the while.  In actuality this was the pulling reason you introduced the underline declared Smart Motion Previews to the video formula good some-more than the year ago.


There has been the garland of review about this underline of late, as good as so you longed for to yield the little context as good as hopefully answer the little questions people have been asking.


First, let’s insist what it is as good as how it works.  The thought during the back of Smart Motion Previews is to give people the homogeneous of the film trailer for video results.  When you yield videos, you emanate reduced previews (never some-more than thirty seconds, done up of the integrate of really reduced clips) which simulate what the video crawling record thinks have been the many applicable parts.  We demeanour during the audio levels for e.g. to see the large fool around in the sports video (based upon the acclaim from the beast dunk, for example).


What’s cold about the record is which it helps you confirm if it is the video you wish to go watch.  This creates it simpler to arrange by the confusion of all those formula as good as assistance you get to what you have been seeking for.  And as the publisher, when people leave Bing for your site (and need bandwidth upon your servers) it tends to be aloft peculiarity trade since folks have been certain of what they longed for to watch.  Plus, you consider it’s flattering cool.


One critical review starting upon right right away is about neglected adult video calm inside of this feature.  To begin with, by default in Bing (and in Live Search prior to it), you do not lapse pithy adult calm in video or picture results. In web results, you additionally do not embody any pithy images or video calm by default.  This is the bit some-more of the regressive proceed than others in the industry.  If you set SafeSearch to strict, you will not see any pithy text, picture or video content. If you spin SafeSearch off – which requires you to shift the environment as good as afterwards click again to admit which you have been over 18, afterwards pithy calm might appear.


We consider the stream poke reserve settings have been plain though during Microsoft you have been regularly operative upon pulling this things farther.  We additionally have been listening to customers, as good as the little have told us they wish some-more carry out as good as they wish it now.  In sold the little folks who conduct corporate networks have asked for collection right away to make SafeSearch settings during the network level.  So for right now, you longed for to let people know which you can supplement “&adlt=strict” to the finish of the question as good as no make the difference what the settings have been for which session, it will lapse formula as if protected poke was set to strict.  The question would demeanour similar to this:
http://www.bing.com/videos/search?q=adulttermgoeshere&adlt=strict (yes it is box sensitive).


This reduced tenure work-around should work with lots of renouned firewall as good as reserve products, as good as for larger, managed network environments.


In the subsequent integrate of months you will formalize this work so which the broader operation of partners, applications as good as collection can take value of this functionality some-more easily.  In addition, you have been seeking for some-more ways to give consumers some-more carry out to safeguard which Bing gives them the good poke experience.


Thanks.


Mike Nichols, General Manager, Bing.

 

Windows Live Search June 4th 2009