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I’m gratified to have known which adCenter and a Atlas Media Console have perceived accreditation from a Media Rating Council (MRC), indicating a correspondence with a Interactive Advertising Bureau (IAB)’s Click Measurement Guidelines as well as a MRC’s Minimum Standards for Media Rating Research.

This is a initial year for click dimensions standards accreditation, as well as Microsoft is a single of a industry’s initial companies to embrace this endorsement. The accreditation of adCenter as well as a Atlas Media Console demonstrates Microsoft’s loyalty to adhering to IAB attention customary ad dimensions practices. Our correspondence with these standards helps to safeguard which advertisers don’t get charged for shabby or fake clicks.

The Atlas Media Console is a apartment of collection which enables agencies as well as advertisers to control all facets of digital selling from media buys as well as beautiful choice to debate execution as well as analytics. Atlas Media Console has additionally achieved MRC accreditation of impressions for a fourth year running.

“MRC accreditation is incredibly critical to Microsoft Advertising, on condition which declaration to a online promotion village which you have been utterly aligning with IAB’s standards for clicks,” pronounced Robin Domeniconi, clamp president, US Advertising, Publishing & Marketing.  “This is serve proof of a loyalty to being a vital partner by mending transparency, correctness as well as trustworthiness as it relates to click peculiarity as well as measurement.  We wish a advertisers to be means to have sensitive decisions about their campaigns.”

George Ivie, CEO as well as Executive Director of a MRC said, “Microsoft continues to be a personality in looking correspondence with Industry standards as well as has again demonstrated this with MRC Accreditation of a click measurements of adCenter as well as a Atlas Media Console applications.  These applications were subjected to severe MRC review as well as a analysis of a review cabinet as well as have been in correspondence with both a MRC Standards as well as a IAB Click Measurement Guidelines.  We extol this bid as well as a clarity as well as declaration which Microsoft’s joining has brought to a Industry.”

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