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Today’s post comes pleasantness of Andrew Davis (aka CPC_Andrew), Marketing Director during CPC Strategy as well as a long-time writer in a Bing Shopping forum… take it away, Andrew! — Tina

If you’re not already informed with it, Bing Shopping is where online retailers can publicize their products for free. To be enclosed in a program, Bing Shopping requires a offered feed from all merchants which contingency be updated during slightest once a month by Microsoft’s adCenter. You can sense some-more about getting proposed with Bing Shopping here.

Bing Shopping Data Feed Optimization Instructions:

1. Optimize your MerchantCategory column.

This mainstay is a many critical to scrupulously specify your items. A businessman offered paperweights with a MerchantCategory set to “Office Products” will be categorized distant reduction effectively than a businessman with a categorization Office Products > Desk Organization > Paperweights.  

The some-more specific we can get with your categorization a some-more in effect Bing Shopping will be to aim shoppers which have been seeking for your products. Take value of holidays, special occasions as well as shopper queries.

During a Holidays or during special occasions similar to a domestic choosing we can flue shopper queries towards your applicable products. Father’s day as well as Mother’s day gifts have been good examples.

2. Set your categories in a Bing Shopping Account Management tool.

In Apr Bing Shopping rolled out a brand new Category add-on in a Bing Shopping Account Management tool. It lets we name a categories which we sell your products in. Once we name your category(s), your store will crop up in a Stores territory as well as we will be filterable by Category.

3. Include applicable singular product identifiers to arrange aloft in Bing Shopping results.

MPNs, UPCs, as well as ISBN, as well as a difficulty attributes assistance Bing Shopping review your product offers so we have a improved possibility of displaying as well as be listed as a more aged grouped object list with competitors. These more aged pages have been ordinarily placed during a commencement of poke formula so consumers can fast review a cost of a singular object between mixed retailers.

Conventional knowledge says which you’ll have reduction of a possibility when you’re upon a more aged page with mixed merchants, though we’ve run tests which infer trade increases when we embody one more singular product identifiers, generally UPCs.

Thanks for reading!

Andrew Davis

You can keep up with Andrew’s around his blog upon how more aged offered helps online retailers manage as well as optimize more aged offered feeds.

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Follow us upon Twitter @adCenter & @MSAdvertising | Find us upon Facebook as well as YouTube | Share your thoughts as well as ask questions in a Forums | Subscribe to a adCenter Blog

Today’s post comes pleasantness of Andrew Davis (aka CPC_Andrew), Marketing Director during CPC Strategy as well as a long-time writer in a Bing Shopping forum… take it away, Andrew! — Tina

If you’re not already informed with it, Bing Shopping is where online retailers can publicize their products for free. To be enclosed in a program, Bing Shopping requires a offered feed from all merchants which contingency be updated during slightest once a month by Microsoft’s adCenter. You can sense some-more about getting proposed with Bing Shopping here.

Bing Shopping Data Feed Optimization Instructions:

1. Optimize your MerchantCategory column.

This mainstay is a many critical to scrupulously specify your items. A businessman offered paperweights with a MerchantCategory set to “Office Products” will be categorized distant reduction effectively than a businessman with a categorization Office Products > Desk Organization > Paperweights.  

The some-more specific we can get with your categorization a some-more in effect Bing Shopping will be to aim shoppers which have been seeking for your products. Take value of holidays, special occasions as well as shopper queries.

During a Holidays or during special occasions similar to a domestic choosing we can flue shopper queries towards your applicable products. Father’s day as well as Mother’s day gifts have been good examples.

2. Set your categories in a Bing Shopping Account Management tool.

In Apr Bing Shopping rolled out a brand new Category add-on in a Bing Shopping Account Management tool. It lets we name a categories which we sell your products in. Once we name your category(s), your store will crop up in a Stores territory as well as we will be filterable by Category.

3. Include applicable singular product identifiers to arrange aloft in Bing Shopping results.

MPNs, UPCs, as well as ISBN, as well as a difficulty attributes assistance Bing Shopping review your product offers so we have a improved possibility of displaying as well as be listed as a more aged grouped object list with competitors. These more aged pages have been ordinarily placed during a commencement of poke formula so consumers can fast review a cost of a singular object between mixed retailers.

Conventional knowledge says which you’ll have reduction of a possibility when you’re upon a more aged page with mixed merchants, though we’ve run tests which infer trade increases when we embody one more singular product identifiers, generally UPCs.

Thanks for reading!

Andrew Davis

You can keep up with Andrew around his blog upon how more aged offered helps online retailers manage as well as optimize more aged offered feeds.

Sign in to adCenter | Need an account? Sign up now

Follow us upon Twitter @adCenter & @MSAdvertising | Find us upon Facebook as well as YouTube | Share your thoughts as well as ask questions in a Forums | Subscribe to a adCenter Blog

Week-long legal holiday directed during finale ‘Digi-Keratitis’.

Singapore/Hong Kong, Jun 29, 2010 – It was just 10 years ago which Microsoft Advertising initial sponsored a Cannes Lions International Festival of Creativity. Since then, Microsoft Advertising has one after another a joining to a legal holiday as well as to relocating a needle in a digital promotion attention forward. This year was no different.

With a little of a world’s heading digital marketers benefaction during a festival, management team from Microsoft Advertising used a event to horde discussions upon tellurian promotion standards – as well as in particular, how to put an finish to ‘Digi-Keratitis’.

‘Digi-Keratitis’ refers to a condition where victims have been over unprotected to extreme flashing ensign ads, ads with ostentatious colours or strobe light flashing ‘click-here boxes’. These ads inflict suffering to a eyes as well as brain. The means of ‘Digi-Keratitis’ we assimilate is….. bad advertising.

With record elaborating any day, brands find which they face a plea of upon condition which ads which not usually greatfully a eye of a consumers though additionally enthuse as well as stir up them. Believing which it boils down to creativity, context as well as continuous experiences, Microsoft Advertising had a event in Cannes to have a little sparkling announcements in any of these areas.

Here’s a recap:

Bringing interactivity to a TV

NUads mangle down a barriers in between consumers as well as calm upon a TV screen. It brings about a brand brand brand new energetic of interactivity formerly unseen.

It is a brand brand brand new ad format in Xbox Live that transforms normal TV promotion in to enchanting as well as actionable practice regulating a voice-and gesture-control of Kinect for a Xbox.

A video can be seen here: http://community.microsoftadvertising.com/blogs/advertising/archive/2011/06/21/yes-we-cannes-nuads-and-kinect-deliver-on-the-promise-of-interactive-tv.aspx

‘Your Next Billion’ consumers

Microsoft Advertising as well as BBDO voiced a commentary of a ‘Your Next Billion’ consumers research. A tellurian multi-screen investigate which aims to assistance marketers find “the subsequent billion consumers” by exploring consumers’ romantic connectors with television, PCs, as well as mobile inclination – by a bargain of people’s “psyches” as well as how they emotionally bond as well as correlate with any shade upon a personal level.

Microsoft Advertising Exchange

A reward online promotion sell which utilises real-time behest (RTB) an choice for purchasing reward register upon an particular sense basement – at-scale as well as in real-time around AppNexus.

Windows Phone 7 Inn-App Ad Inventory

Expansion of a Windows Phone in-app register to concede one some-more direct partners upon a Microsoft Advertising Exchange. All AppNexus’ direct partners will be means to bid in real- time for this profitable mobile in-app register around a Exchange.

Mobile Advertising Multi-Country Study

The investigate aims to assistance marketers assimilate how mobile promotion is inspiring offline consumer poise – it suggested brand brand brand new mobile use patterns, insights upon as well as how mobile app as well as web promotion is becoming different a approach consumers shop, covenant offline/online, as well as unsentimental insights advertisers can take value of immediately.

More report upon a Mobile Advertising Multi-Country Study can be found here.

More Information?

To find out some-more report upon Microsoft Advertising, we can revisit a Microsoft Advertising Middle East village blog. For some-more insights to Microsoft Advertising during Cannes Lion 2011 together with overwhelming videos, we can revisit a Microsoft Advertising Cannes website as well as Ad Vision series respectively.

Week-long legal holiday directed during finale ‘Digi-Keratitis’.

Singapore/Hong Kong, Jun 29, 2011 – It was just 10 years ago which Microsoft Advertising initial sponsored a Cannes Lions International Festival of Creativity. Since then, Microsoft Advertising has one after another a joining to a legal holiday as well as to relocating a needle in a digital promotion attention forward. This year was no different.

With a little of a world’s heading digital marketers benefaction during a festival, management team from Microsoft Advertising used a event to horde discussions upon tellurian promotion standards – as well as in particular, how to put an finish to ‘Digi-Keratitis’.

‘Digi-Keratitis’ refers to a condition where victims have been over unprotected to extreme flashing ensign ads, ads with ostentatious colours or strobe light flashing ‘click-here boxes’. These ads inflict suffering to a eyes as well as brain. The means of ‘Digi-Keratitis’ we assimilate is….. bad advertising.

With record elaborating any day, brands find which they face a plea of upon condition which ads which not usually greatfully a eye of a consumers though additionally enthuse as well as stir up them. Believing which it boils down to creativity, context as well as continuous experiences, Microsoft Advertising had a event in Cannes to have a little sparkling announcements in any of these areas.

Here’s a recap:

Bringing interactivity to a TV

NUads mangle down a barriers in between consumers as well as calm upon a TV screen. It brings about a brand brand brand new energetic of interactivity formerly unseen.

It is a brand brand brand new ad format in Xbox Live that transforms normal TV promotion in to enchanting as well as actionable practice regulating a voice-and gesture-control of Kinect for a Xbox.

A video can be seen here: http://community.microsoftadvertising.com/blogs/advertising/archive/2011/06/21/yes-we-cannes-nuads-and-kinect-deliver-on-the-promise-of-interactive-tv.aspx

‘Your Next Billion’ consumers

Microsoft Advertising as well as BBDO voiced a commentary of a ‘Your Next Billion’ consumers research. A tellurian multi-screen investigate which aims to assistance marketers find “the subsequent billion consumers” by exploring consumers’ romantic connectors with television, PCs, as well as mobile inclination – by a bargain of people’s “psyches” as well as how they emotionally bond as well as correlate with any shade upon a personal level.

Microsoft Advertising Exchange

A reward online promotion sell which utilises real-time behest (RTB) an choice for purchasing reward register upon an particular sense basement – at-scale as well as in real-time around AppNexus.

Windows Phone 7 Inn-App Ad Inventory

Expansion of a Windows Phone in-app register to concede one some-more direct partners upon a Microsoft Advertising Exchange. All AppNexus’ direct partners will be means to bid in real- time for this profitable mobile in-app register around a Exchange.

Mobile Advertising Multi-Country Study

The investigate aims to assistance marketers assimilate how mobile promotion is inspiring offline consumer poise – it suggested brand brand brand new mobile use patterns, insights upon as well as how mobile app as well as web promotion is becoming different a approach consumers shop, covenant offline/online, as well as unsentimental insights advertisers can take value of immediately.

More report upon a Mobile Advertising Multi-Country Study can be found here.

More Information?

To find out some-more report upon Microsoft Advertising, we can revisit a Microsoft Advertising Middle East village blog. For some-more insights to Microsoft Advertising during Cannes Lion 2011 together with overwhelming videos, we can revisit a Microsoft Advertising Cannes website as well as Ad Vision series respectively.

Week-long legal holiday directed during finale ‘Digi-Keratitis’.

Singapore/Hong Kong, Jun 29, 2011 – It was just 10 years ago which Microsoft Advertising initial sponsored a Cannes Lions International Festival of Creativity. Since then, Microsoft Advertising has one after another a joining to a legal holiday as well as to relocating a needle in a digital promotion attention forward. This year was no different.

With a little of a world’s heading digital marketers benefaction during a festival, management team from Microsoft Advertising used a event to horde discussions upon tellurian promotion standards – as well as in particular, how to put an finish to ‘Digi-Keratitis’.

‘Digi-Keratitis’ refers to a condition where victims have been over unprotected to extreme flashing ensign ads, ads with ostentatious colours or strobe light flashing ‘click-here boxes’. These ads inflict suffering to a eyes as well as brain. The means of ‘Digi-Keratitis’ we assimilate is….. bad advertising.

With record elaborating any day, brands find which they face a plea of upon condition which ads which not usually greatfully a eye of a consumers though additionally enthuse as well as stir up them. Believing which it boils down to creativity, context as well as continuous experiences, Microsoft Advertising had a event in Cannes to have a little sparkling announcements in any of these areas.

Here’s a recap:

Bringing interactivity to a TV

NUads mangle down a barriers in between consumers as well as calm upon a TV screen. It brings about a brand brand brand new energetic of interactivity formerly unseen.

It is a brand brand brand new ad format in Xbox Live that transforms normal TV promotion in to enchanting as well as actionable practice regulating a voice-and gesture-control of Kinect for a Xbox.

A video can be seen here: http://community.microsoftadvertising.com/blogs/advertising/archive/2011/06/21/yes-we-cannes-nuads-and-kinect-deliver-on-the-promise-of-interactive-tv.aspx

‘Your Next Billion’ consumers

Microsoft Advertising as well as BBDO voiced a commentary of a ‘Your Next Billion’ consumers research. A tellurian multi-screen investigate which aims to assistance marketers find “the subsequent billion consumers” by exploring consumers’ romantic connectors with television, PCs, as well as mobile inclination – by a bargain of people’s “psyches” as well as how they emotionally bond as well as correlate with any shade upon a personal level.

Microsoft Advertising Exchange

A reward online promotion sell which utilises real-time behest (RTB) an choice for purchasing reward register upon an particular sense basement – at-scale as well as in real-time around AppNexus.

Windows Phone 7 Inn-App Ad Inventory

Expansion of a Windows Phone in-app register to concede one some-more direct partners upon a Microsoft Advertising Exchange. All AppNexus’ direct partners will be means to bid in real- time for this profitable mobile in-app register around a Exchange.

Mobile Advertising Multi-Country Study

The investigate aims to assistance marketers assimilate how mobile promotion is inspiring offline consumer poise – it suggested brand brand brand new mobile use patterns, insights upon as well as how mobile app as well as web promotion is becoming different a approach consumers shop, covenant offline/online, as well as unsentimental insights advertisers can take value of immediately.

More report upon a Mobile Advertising Multi-Country Study can be found here.

More Information?

To find out some-more report upon Microsoft Advertising, we can revisit a Microsoft Advertising Middle East village blog. For some-more insights to Microsoft Advertising during Cannes Lion 2011 together with overwhelming videos, we can revisit a Microsoft Advertising Cannes website as well as Ad Vision series respectively.

Week-long legal holiday directed during finale ‘Digi-Keratitis’.

Singapore/Hong Kong, Jun 29, 2011 – It was just 10 years ago which Microsoft Advertising initial sponsored a Cannes Lions International Festival of Creativity. Since then, Microsoft Advertising has one after another a joining to a legal holiday as well as to relocating a needle in a digital promotion attention forward. This year was no different.

With a little of a world’s heading digital marketers benefaction during a festival, management team from Microsoft Advertising used a event to horde discussions upon tellurian promotion standards – as well as in particular, how to put an finish to ‘Digi-Keratitis’.

‘Digi-Keratitis’ refers to a condition where victims have been over unprotected to extreme flashing ensign ads, ads with ostentatious colours or strobe light flashing ‘click-here boxes’. These ads inflict suffering to a eyes as well as brain. The means of ‘Digi-Keratitis’ we assimilate is….. bad advertising.

With record elaborating any day, brands find which they face a plea of upon condition which ads which not usually greatfully a eye of a consumers though additionally enthuse as well as stir up them. Believing which it boils down to creativity, context as well as continuous experiences, Microsoft Advertising had a event in Cannes to have a little sparkling announcements in any of these areas.

Here’s a recap:

Bringing interactivity to a TV

NUads mangle down a barriers in between consumers as well as calm upon a TV screen. It brings about a brand brand brand new energetic of interactivity formerly unseen.

It is a brand brand brand new ad format in Xbox Live that transforms normal TV promotion in to enchanting as well as actionable practice regulating a voice-and gesture-control of Kinect for a Xbox.

A video can be seen here: http://community.microsoftadvertising.com/blogs/advertising/archive/2011/06/21/yes-we-cannes-nuads-and-kinect-deliver-on-the-promise-of-interactive-tv.aspx

‘Your Next Billion’ consumers

Microsoft Advertising as well as BBDO voiced a commentary of a ‘Your Next Billion’ consumers research. A tellurian multi-screen investigate which aims to assistance marketers find “the subsequent billion consumers” by exploring consumers’ romantic connectors with television, PCs, as well as mobile inclination – by a bargain of people’s “psyches” as well as how they emotionally bond as well as correlate with any shade upon a personal level.

Microsoft Advertising Exchange

A reward online promotion sell which utilises real-time behest (RTB) an choice for purchasing reward register upon an particular sense basement – at-scale as well as in real-time around AppNexus.

Windows Phone 7 Inn-App Ad Inventory

Expansion of a Windows Phone in-app register to concede one some-more direct partners upon a Microsoft Advertising Exchange. All AppNexus’ direct partners will be means to bid in real- time for this profitable mobile in-app register around a Exchange.

Mobile Advertising Multi-Country Study

The investigate aims to assistance marketers assimilate how mobile promotion is inspiring offline consumer poise – it suggested brand brand brand new mobile use patterns, insights upon as well as how mobile app as well as web promotion is becoming different a approach consumers shop, covenant offline/online, as well as unsentimental insights advertisers can take value of immediately.

More report upon a Mobile Advertising Multi-Country Study can be found here.

More Information?

To find out some-more report upon Microsoft Advertising, we can revisit a Microsoft Advertising Middle East village blog. For some-more insights to Microsoft Advertising during Cannes Lion 2011 together with overwhelming videos, we can revisit a Microsoft Advertising Cannes website as well as Ad Vision series respectively.

As we might be aware, Microsoft Advertising not long ago launched a Digital Zenses Championship.   Designed to illuminate marketers upon a nuances of digital selling as well as to recognize a citation it is taking, a Digital Zenses Championship is a good approach for marketers to exam their digital believe opposite their peers.

Are we a Digital Zenses Master?

The Digital ZENSES Championship will need digital marketers to put their numeric instinct, skills, believe as well as speed of reply to a exam by initial responding 3 questions in a warm-up duration as well as confronting an eight-round plea that covers twenty questions in a compare period.  The serve in to a diversion we go, a tougher a questions.  The contender reaching a farthest round, with a top accumulative score, with a fastest time will be awarded a pretension of Digital ZENSES Master.  That honour additionally comes with a prize as well as a special call in to SPIKES 2011 in Singapore hosted by Microsoft Advertising. The china as well as bronze winners will embrace an Xbox360 250GB console with a Kinect bundle, as well as an Xbox360 4GB console with a Kinect gold respectively.

To get we rebuilt for a Digital Zenses Championship, we’ve rebuilt a Digital Zenses 101 here. This will get we proposed as well as is a good comfortable up apparatus before to putting yourself to a test.  Aspiring digital ‘ZENSES masters’ can experience in a Digital ZENSES Challenge during http://advertising.microsoft.com/asia/dzchamp

Romi Mahajan, Microsoft’s World-wide Director of Digital Marketing as well as Research, spoke to us not long ago about a formidable set of hurdles marketers face in India, as well as smart ways these have been being met. View a video here.

Romi Mahajan, Microsoft’s World-wide Director of Digital Marketing as well as Research, spoke to us not long ago about a formidable set of hurdles marketers face in India, as well as smart ways these have been being met. View a video here.

We’ve got good brand new promotion opportunities for advertisers such as Commercial Email Targeting in Hotmail as well as viral opportunities by Personal Expressions in Windows Live Messenger.  Watch this video to see how Windows Live can have an stroke in your subsequent campaign:

http://advertising.microsoft.com/asia/windows-live