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This is a second in a array of blog posts focusing upon Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in^Beta for Excel), coinciding with a launch of Microsoft Advertising Intelligence in a UK. Last week you lonesome a Keyword Extraction as good as Keyword Suggestion tools; this week you will be seeking during a Keyword Research tools. The Keyword Research collection yield present trade as good as demographic interpretation for your comparison keywords.

Traffic

The Traffic apparatus is apart in to dual apart collection - Traffic by Month as good as Traffic by Day. (Note that in a U.S. you can additionally perspective Content Impressions by Month; Content collection will be lonesome in a apart post.)

What do they do?

The Traffic collection yield monthly as good as every day trade volumes for any keywords that you select. The Traffic by Month apparatus provides chronological interpretation as good as forecasts monthly question counts, as good as a Traffic by Day apparatus provides every day question counts for since keywords.

By simply highlighting keywords in an Excel worksheet as good as clicking a Traffic by Month or Traffic by Day button, a apparatus will yield you with trade volumes for any of those time periods.

Example of Traffic by Month results 

Using a Options symbol as good as a Tool Settings tab, you can tailor a inform to uncover a interpretation you need. The Traffic by Month apparatus can inform interpretation from up to twenty-four months behind as good as foresee up to twelve months ahead. You additionally have a choice of selecting a law date operation for your report. And, to arrangement a formula in a graph, parasite a Display Graph check box in a Options dialog box.

The Traffic by Day apparatus can additionally be customised in a Options dialog box. You can embrace interpretation from up to 60 days behind as good as foresee up to 7 days, as good as carrying a choice of a law date range.

Example of Traffic by Day results

 

Demographic

What do they do?

The Age Group as good as Gender apparatus provides age as good as gender inform for keywords for a since time period, as good as a Search-User Location apparatus provides interpretation upon comparison UK countries or tip cities for your comparison keywords.

Age Group as good as Gender

By selecting keywords in an Excel worksheet as good as attack a Age Group as good as Gender button, you will embrace an age as good as gender apart for any of your keywords as above.

The age apart in a inform is a same apart used in adCenter for incremental targeting. Findings from Microsoft Advertising Intelligence can be used to set incremental bids upon your account. Currently you can embrace age as good as gender interpretation for a final month, e.g. in a upon tip of e.g. you competence wish to enlarge bids by 10% for 35-49 as good as 50-64 year olds for a tenure 'cruises'.

For some-more inform upon demographic targeting in adCenter, check out adCenter Help.

 

Search-User Location

By selecting keywords in an Excel worksheet as good as attack a Search-User Location button, you can get inform upon a commission of searches for tip cities in a UK or for England, Wales, Northern Ireland as good as Scotland.

 

How you can make make use of of these tools?

Traffic Proposals

• The Traffic by Month as good as Traffic by Day collection have been preferred to make make use of of for keyword trade proposals

Keyword Prioritisation

• The trade collection can be used to brand a tall volume conditions as good as thus a conditions to concentration upon in your comment
• Tailor your keyword lists from alternative ad platforms to adCenter
• Use a trade collection to see that conditions in accounts you have with alternative engines will expostulate trade by adCenter

Seasonality

• Use a trade collection to heed anniversary patterns year upon year, as good as examination how conditions perform year upon year i.e. see how a keyword flowers achieved upon Valentine's Day 2008 vs. 2009

Targeting

• The demographic collection assistance you to brand your assembly as good as their location, as good as helps you to aim them regulating incremental targeting by adCenter

In a subsequent blog you will be seeking during a Pricing – Keyword Monetization feature, that provides present trade as good as price interpretation for your comparison keywords. 

For some-more inform upon a Microsoft Advertising Intelligence or to download a apparatus revisit a U.K. www.letsearchmakeyousmarter.com page or a U.S. Microsoft Advertising Intelligence page. And take a demeanour during a tutorial videos as well.

Related posts:

1. INTRODUCING MICROSOFT ADVERTISING INTELLIGENCE
2. MICROSOFT ADVERTISING INTELLIGENCE - KEYWORD AND NEGATIVE KEYWORD EXPANSION
3. INCREASE YOUR CONTENT AD INTELLIGENCE (US)
4. MICROSOFT ADVERTISING: INSIGHTS PODCAST – 10 MINUTES WITH SEARCH ACCOUNT MANAGERS (PART 2)
5. WHAT IS MICROSOFT ADVERTISING?