For a initial post-Thanksgiving post, you lay down with Adam Cane, Atlas Sales Engineer, to speak turkey about a mobile offering.
Describe a mobile promotion marketplace today.
Mobile promotion now is to a little grade suggestive of a early days of Internet Advertising; there isn't nonetheless an agreed-upon customary for tracking conversions, as well as so click-through rate a first success metric.
In addition, mobile promotion budgets have been flattering tiny these days, though which will shift in time as promotion continues to intersect opposite mediums: TV, phone, as well as internet.
What specific changes do you see function in a subsequent 1-3 years?
As mobile promotion budgets grow, advertisers will direct improved tracking as well as standards. The MMA (Mobile Marketing Association - radically a IAB for Mobile) has expelled ad-serving standards as it relates to ad distance as well as record distance - though has nonetheless to residence what those in a mobile commercial operation consider of as "the acclimatisation conundrum:" How can advertisers fairly as well as equally lane conversions stemming from mobile campaigns; both post-view as well as post-click?
Why is which a problem?
Mobile technologies as well as vendors have typically resorted to server-side cookie record to steadfastly lane users as well as record conversions, distinct many internet advertisers, who can make use of browser-side cookies. However, many mobile vendors gold their technologies with networks, which equates to which there's genuine direct for an unprejudiced celebration to lane conversions.
So, is there an Atlas solution?
Yes. We're operative to safeguard which Atlas can suggest a same unprejudiced 3rd-party tracking in Mobile as you do now with internet advertising. Atlas is now contrast with multiform mobile vendors to "retro-fit" Atlas web browser tracking onto mobile-served campaigns - thorough of conversions. This will concede agencies as well as advertisers to conduct their mobile campaigns a same approach they do online, in further to receiving value of Atlas' singular product offerings similar to rendezvous mapping.
For some-more report about how Atlas can lane mobile campaigns, greatfully contact your Atlas representative.
Related posts:
- EXPANDED CPC PLACEMENT SOLUTION FOR MOBILE DISPLAY
- ADCENTER AND ATLAS MEDIA CONSOLE RECEIVE CLICK MEASUREMENT ACCREDITATION FROM THE MEDIA RATING COUNCIL
- SPOTLIGHT ON ATLAS ASIA PACIFIC (APAC): INTERVIEW WITH PETE CANE, SALES SPECIALIST
- THE LATEST FROM BING: BING MOBILE, BING TOOLBAR, AND BING MAPS
- MICROSOFT ROLLS OUT MARKETPLACES FOR MOBILE