Moderator: Piers Morgan
Panelists: Jeff Bewkes (CEO of Time Warner), Aaron Sorkin (Writer of strike uncover West Wing), David Simon (Writer of strike uncover a Wire)
The subject “Should TV fright a Internet?' arises often. Is this on-demand universe we live in melancholy this absolute medium? The answer seems transparent to a row of experts, which contains a little of a many suitable people to answer it. “No have a difference what a shade or device we demeanour during – it’s still a TV” says Jeff Bewkes Chief as well as CEO of Time Warner. The actuality which we right away have some-more options to take carry out simply have “TV some-more absolute as well as widespread.” Jeff considers TV to be some-more than a box it resides in. “TV” is about a peculiarity of calm as well as a peculiarity of storytelling. It doesn’t have a difference what device someone chooses to devour it.
It was intensely judicious to attend to dual of a biggest storytellers upon TV currently as well as to listen to their varying approaches. David was really honest about which his target is not to entertain. He admits which party is a order though his goal is to yield a dialog as well as to get a assembly talking. Aaron upon a alternative palm admits which he is in it for a entertainment. He wants to entertain. “I’m a drama major” he says. He states “I’m mostly confused for someone which knows something though we don’t”. Which we find mocking when we consider about how most we can sense from examination his work. It’s transparent which with these dual powerhouses as well as even some-more top-tier bent gravitating towards this middle which a peculiarity club continues to be lifted as well as so should a peculiarity of a promotion which lives with and/or inside of it. This presents opportunity.
In a finish it’s clear. “TV” is some-more about a energy of storytelling as well as peculiarity programming. Not a resource we watch it on. Stick to a story as well as commission people to rivet with it in brand new as well as sparkling ways. It should be noticed usually as an event as well as not a threat. Jeff states it most appropriate “It’s usually a beginning”.
Check out how a creative solutions during Microsoft Advertising can assistance we or contact a sales team
Thanks,
Jeremy – Creative Director for Microsoft’s Branded Entertainment as well as Experience Team
Stay tuned for some-more good coverage from Cannes Lions 2011!
Follow us upon Twitter @MSAdvertising & @adCenter | Find us upon Facebook as well as YouTube | Share your thoughts in a Forums | Subscribe